In India, fewer than 10 % of individuals prepare a Will, compared to nearly 46 % in the United States. The absence of structured succession planning often leaves families unaware of the deceased’s savings, investments, or assets, sparking disputes and lengthy legal procedures. According to market reports, over ₹50,000 crore worth of unclaimed assets lie idle with the government — much of it the result of not having a valid Will.

By contrast, countries like South Africa, with a 34% coverage, showcase how a mature legacy industry can change public attitudes. There, Wills Week is observed annually, with law societies and estate planning professionals offering free Will drafting to encourage citizens to formalize their succession. Public campaigns highlight the risks of dying intestate and stress that even modest estates need clear instructions. This has created widespread awareness and a culture where Will writing is not seen as optional, but as a civic responsibility to family and society.

India is only beginning this journey. For decades, Will writing has been seen here as complicated, expensive, or meant only for the wealthy. But awareness is growing, driven by platforms like WillBazaar Succession Services.

“Families often have no knowledge of the deceased’s hidden or scattered assets. Writing a Will ensures that life savings are passed on smoothly to the rightful heirs rather than lying dormant in government accounts,” explains Mr. Pathrose, Co-Founder of WillBazaar Succession Services.

WillBazaar has simplified the process: Indians can now draft a legally valid Will online in less than 30 minutes, with clear, step-by-step explanations and affordable pricing. Clients also receive a printed Will delivered to their doorstep and can revise or update it at any time at a nominal cost.

As Mr. Sharma of WillBazaar Succession Services emphasizes, “Most people delay Will writing because they believe it is too complicated or meant only for the rich. We are breaking these myths by making the process accessible, simple, and secure for every Indian household.”

In South Africa, estate planning has matured into a mainstream financial service with strong institutional backing. In India, the challenge is both cultural and educational. Many people assume that adding nominees to accounts is sufficient — not realizing that nominees are merely custodians, and heirs are determined by succession laws unless a valid Will is present.

Much like how insurance gained mass acceptance in India over the past decade, Will writing too is at a turning point. By combining awareness campaigns, partnerships with banks and brokers, and technology-driven solutions, WillBazaar aims to bring India closer to international benchmarks where succession planning is normalized.

As Mr. Pathrose concludes: “India has to build its own legacy industry — one that educates, simplifies, and empowers. Just as South Africa shows through Wills Week, awareness is the first step. WillBazaar is here to ensure every Indian secures their legacy with clarity and peace of mind.”